Digital Marketing Strategy
A digital marketing strategy describes a series of actions that use online marketing channels to achieve business goals.
A marketing plan allows the business to achieve thor goals and grow. To run digital marketing campaigns without a marketing plan is like a grope in the dark.
Each business needs a different marketing plan that fits its needs. In some cases, business needs to enlarge the consumer’s number, in another case, they want to upsell the customers or strengthen the bond with the existing customers.
Once the strategy is set, all of the campaigns in the different channels use tactics to put into place the actions that drive the targeted result. To create the right marketing plan, there is a need to perform extensive research that includes sales data, customer buying data, sale approach, past and present marketing funnel, and marketing campaigns across all channels.
In most cases, to different marketing channels will be different goals. Ex banner campaign – brand awareness, LinkedIn campaign – new leads email campaigns – for upscaling.
Digital Marketing Strategy Process
Set business goals
Define target audience
Audit the business existing digital channels and assets
Competitive analysis and determine market share
SWOT analysis
Define the relevant digital channels
Develop digital marketing strategies and tactics
Measure results and KPIs
Set business goals
Define target audience
Audit the business existing digital channels and assets
Competitive analysis and determine market share
SWOT analysis
Define the relevant digital channels
Develop digital marketing strategies and tactics
Measure results and KPIs
As digital marketing experts, we know the value of a tailored marketing strategy plan increasing sales and improving profit.
An excellent digital marketing strategy will ensure that the digital marketing activities attract leads and turn customers into brand advocates.
We know how hard you worked to achieve each client. One of our digital marketing plan goals is to preserve your customers and make them loyal customers so you can upsell them easily and receive more customers from your customers.
Target your relevant customer in the digital platforms
Convert website visitors into leads
Close the leads sales